Impact of Autonomous Shipping on The Business Model of Commercial Shipping Companies


  • Jetmund Runde


Automomous Shipping, Business Management


With the rapid technological growth digital transformation has become one of the main aspects of business development. Digitalisation in business helps in ensuring that all business domains would be obligated to ensure that they are being able to engage in effective planning and overall operations which would allow them to improvise the operations well so as to achieve overall efficiency. The aim of the study is to analyse the impact of the autonomous shipping methods on the different aspect of commercial shipping companies’ business model. In order to discuss the influence of commercial shipping on business the company has mainly tried to identify the relationship between commercial shipping with the value proposition, revenue generation, and competitive advantage and target customers. The literature review done in this paper also suggests that an autonomous ship is an entirely unmanned cargo transporter that operates independently using a fleet of sensors and AI algorithms.

In this study a survey questionnaire based primary research has been conducted, where participants were asked about what types of autonomous shipping system is being used, changes in value proposition, revenue generation, competitive advantage and target customers. Total 150 responses were randomly selected using sampling and the hypotheses are tested using the data analysis method. Through the statistical results the effects of autonomous shipping on value proposition, revenue generation, and competitive advantage and target customers have been found. The different impact of different methods of autonomous shipping system have been also explored and tested. It has been rightly identified that autonomous sipping impacts value proposition and competitive advantage to a greater extent.


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